Top 5 Social Apps in New Zealand Q4 2023

The fourth quarter of 2023 saw notable trends in the performance of the top social apps in New Zealand. Here's a detailed look at their weekly downloads, revenue, and active user metrics.

Facebook showed a steady revenue stream, peaking at around $8K in late September and gradually declining to approximately $5.7K by the end of December. Downloads saw fluctuations, starting at 10.3K in late September and rising to a high of 13.2K in the final week of December. Active users remained relatively stable, hovering around 3.4M throughout the quarter.

TikTok experienced a downward trend in revenue from $61K at the beginning of the quarter to about $48.6K by year-end. Downloads, however, increased from 8.6K in late September to 14K in the last week of December. Active users fluctuated, starting at 1.15M and ending at approximately 1.03M.

Instagram maintained a consistent revenue flow, with weekly figures oscillating between $5.5K and $7.1K. Downloads showed a positive trend, rising from 7.7K in late September to 12K by the end of December. Active users remained stable, averaging around 1.6M for most of the quarter.

Threads, despite not generating any revenue, saw significant growth in downloads, particularly in November with a peak of 15.2K. Active users increased from 47.6K in late September to 83.7K by the end of December.

Reddit had modest revenue figures, peaking at $590 in late October. Downloads remained relatively stable, fluctuating between 3.3K and 3.8K. Active users saw a slight increase from 200.5K in late September to 205.3K by the end of December.

These insights highlight the varying performance trends of these top social apps in New Zealand. For more detailed analytics, visit Sensor Tower.